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What is Social Media?
Information sharing on the internet is known as social media or social marketing. If you don’t use it then I can bet that you have heard of it: YouTube, Facebook, LinkedIn, Twitter and Junction 31. They are often referred to as Web 2.0 and believe it or not they have been around since 2004. It has changed the way that people communicate forever.
Used correctly in business they can build your brand and attract new customers and leads. Remember the Barak Obama campaign. Tips to using Social Media to Promote your Business o Articles – write about your service and your products and put them on article websites such as ezinearticles. Create a clickable link in the article that will send people to your site.
o Accounts – open accounts with Junction 31 Facebook, LinkedIn, MySpace and Twitter and cross promote your content. Remember business is about people and people buy from people. Engage businesses online.
o Audio – create audio business cards, and podcasts. Add to your website.
o Videos – upload to YouTube, link back to your site. Add to your site.
o Community – start an online community around your area of specialism/knowledge. Do this via Facebook, MySpace or your own site. Create a forum.
o Blog – create a separate blog from your site.
Tip: Social media is about being sociable and part of a community. You need to contribute on a regular basis. Integrate these tools into your business and help to build your brand.
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